Join us for the webinar “Conservation Communication That Works: Clear Messages, Local Voices, and Media-Smart Strategies”, a one-hour session bringing together experts in conservation, media, and science communication to share practical tips for engaging different audiences.
This session is for anyone working in conservation outreach, science communication, or public engagement, especially in diverse or resource-limited settings.
What to Expect
Four focused blocks will explore:
- Science Communication – Translating complex research into accessible messages
- Media Relations & Sensationalism – Working with media while staying accurate
- Localisation & Community Engagement – Tailoring messages to local contexts
- Adapting to Contexts – Reaching audiences despite infrastructure or budget limitations
Confirmed Speakers
- Nikola Ganchev – PhD researcher, Bulgarian Academy of Science; former science communicator at Pensoft Publishers
- Iva Toncheva-Boesten – Journalist, Senior PR & Communication Expert at the Bulgarian News Agency
- Dr. Anna Sustersic – Communication Coordinator at Coexistence.life
- Boris Hinojo – Founder of 3edata (Spain), regional stakeholder communication expert
- Roman Cherepanyn – Projects Manager at WWF-Ukraine and university lecturer
Moderator: Kacia Rutkouskaja, Content Consultant at Groundstation.Space and Media Coordinator for Nature FIRST
Key Takeaways
- Real-life communication approaches from different countries
- Tips for adapting outreach to budget, staff, and context
- Practical guidance for tackling misinformation and complexity
- Tools you can use in your own communication work
About Nature FIRST project
As a Horizon Europe project funded by the European Commission, Nature FIRST will develop predictive, proactive, and preventative tools for nature conservation for the next three years.
The tools we use are demonstrated in the following European regions:
- The Carpathian Mountains, a 1,500 km-long range in Central and Eastern Europe.
- The Danube Delta River is Europe’s largest remaining natural wetland. The more significant part of the Danube Delta lies in Romania, and a small part is in Ukraine.
- The Stara Planina mountains, a mountain range in the eastern part of the Balkan Peninsula.
- And the Ancares y O Courel, the largest green reserve in Galicia, Spain.